Top 5 Digital Pacifier Games Performance in the UK, Q1 2025

During the first quarter of 2025, the top digital pacifier games in the UK showcased varied performance trends across downloads, revenue, and active user metrics, as reported by Sensor Tower.

Candy Crush Saga from King experienced a notable rise in weekly revenue, peaking at around $1.6M by the end of March. Its weekly downloads, however, saw a gradual decline, starting from approximately 31K at the beginning of the quarter to just under 20K by the quarter's end. The active user base also showed a downward trend, decreasing from over 1M to about 985K.

Color by Number：Coloring Games by Wildlife Studios had a modest revenue stream, maintaining around $6K to $8K weekly. Weekly downloads initially dropped significantly but saw a recovery mid-quarter, peaking at over 21K. Active users fluctuated, reaching a high of approximately 81K in mid-March before declining.

Toca Boca Jr, published by Piknik, showed a stable revenue pattern with a slight peak in late February at $11K. Downloads were variable, initially increasing to over 18K in mid-February before a steady decline to around 6K. Active users decreased from about 48K to 21K by the end of the quarter.

CBeebies Playtime Island did not generate revenue but maintained a consistent number of downloads, peaking at nearly 11K in mid-February. The active user count remained strong, reaching over 73K at its highest in mid-February.

Finally, Hill Climb Racing from Fingersoft had a stable revenue range, with a slight increase to $1.1K at the end of March. Downloads fluctuated, peaking at over 7K early in the quarter. Active users saw a decline from 92K to around 62K.

For more detailed insights and data, visit Sensor Tower's comprehensive reports.